February is often associated with love, warmth, and connection — values that sit at the very heart of Christmas. At Spread You and Smiles, February is also when we officially begin laying the groundwork for the upcoming holiday season. While Christmas may feel far away, the success of December truly begins now.
Preparing early allows us to create smoother, more joyful experiences for everyone involved — our Santas, our clients, and the families we serve. From recruitment and training to scheduling and background checks, every step benefits from thoughtful planning and clear communication.
One of the most important lessons we’ve learned over the years is that early communication is essential. When performers confirm availability early and share any known changes — such as travel plans, medical procedures, or other commitments — it allows us to plan responsibly and realistically.
We fully understand that life happens. Surgeries, family obligations, and unexpected changes are part of being human. However, when these updates come very close to the season, it creates challenges that are difficult to solve quickly. Background checks, advertising, hiring, onboarding, and training all take time — and last-minute changes can place strain on the entire system.
That’s why February is such an important month for connection. We encourage returning Santas to check in, confirm interest, and share any updates that may affect the season ahead. This transparency allows us to support everyone properly while maintaining the high standards our partners expect.
For those considering joining our team for the first time, February is the perfect opportunity to begin the journey. Our North Pole Santa School offers training, mentorship, and preparation that go far beyond the costume. We focus on professionalism, child engagement, safety, and authenticity — ensuring that every Santa feels confident and prepared long before stepping into the role.
Being part of Spread You and Smiles means being part of a team built on trust, respect, and shared purpose. Our Santas are ambassadors of joy, and that role requires commitment and care — both for the magic and for one another.
As we prepare for Christmas 2026, we do so with intention. Early planning reduces stress, strengthens communication, and ensures that everyone can focus on what truly matters when the season arrives: creating meaningful moments for families and children.
This February, as love is celebrated around the world, we’re celebrating the love that fuels our work — love for tradition, love for community, and love for the magic of Christmas.
Thank you to our Santas, partners, and supporters for helping us prepare with care and heart. Together, we’re already building another unforgettable season.